Proving the value of your paid media efforts may seem like a black and white exercise on the surface, but circumstances often cause things to get complicated quickly.
Activity in other marketing channels, the influence of market trends and dealing with multiple platforms and their own individual attribution models can easily cloud your picture.
Added to that, the cost of your campaigns likely stretches beyond the amount you’re paying in media. Recently we wrote our thoughts and approach on forecasting costs, and even within one post you can see how many factors are involved.
The other issue we tend to see a lot of is overly complex reporting where the key headlines get lost. If you’ve achieved an amazing reducing in CPA, but you’re communicating the performance in a lengthy report where everything blurs into one – don’t be surprised when your good news gets lost.
To help tackle this challenge we’re putting on a webinar on Wednesday 27th to run through our approach to reporting, and to help out anyone who is struggling to clearly show the value of their work.
Hope to see you there!
What this webinar will cover:
- Common errors in reporting
- How to calculate and compare ROAS
- Tracking conversions correctly in Google Ads / FB Ads
- Passing data to measure pipeline value
- Useful reporting tools