You might be reading this title and think: what on earth is a SKAG? It sounds like a name you would call someone who is obnoxiously irritating –  SKAG is

Being one of the first to maximise the potential on a new advertising platform is an opportunity that only comes around so often. Although Quora Ads have been available for

As many will know, September brings the much written about change to enforced campaign budget optimisation. With this being such a monumental change, I thought it useful to put down

Do you struggle to pre-empt problems or quickly diagnose issues when running Facebook Ads? Sadly, the Facebook Ads Manager UI makes it tricky to get a high-level view on certain

If you’ve found yourself running a Facebook Ads campaign to promote top of funnel content, you’ll be familiar with measuring performance against the standard metrics. Cost per click, traffic volume

Welcome back to the third episode of the Overdrive Digital podcast! In this episode I’m joined by the wonderful Susan Wenograd, VP of Digital Marketing Strategy at Aimclear. We sat

Last week I had the pleasure of attending Brighton SEO and in particular, the very first Paid Social Show! As someone who has recently entered the world of paid social,

In this episode we speak to LinkedIn Ads genius AJ Wilcox, founder of B2Linked.com at  Social Media Marketing World in sunny (ish) San Diego. This was genuinely the most insightful

Following our last webinar in February, during the Q&A one of our attendees mentioned that a webinar on Google Ads would be useful. So, we listened and our next webinar