Scaling Spend Rapidly on Facebook – A Tale from Q4

Q4 is a hugely demanding, sometimes frenetic but also very exciting time for advertisers. The crescendo of this period is famously the Black Friday / Cyber Monday weekend that sits

Podcast Episode 10 – Ben Potter

Happy new year! For our first episode of the decade there’s something a little different to the usual digital marketing topics that we’ve featured in the past. This time round

Facebook Ads in 2020 – What’s Going to Happen?

As the new decade starts, many advertisers will be reviewing and rethinking plans on how to develop strategies to continue growing their success on Facebook. At the same time, many

Podcast Episode 9 – Simo Ahava

Welcome back to another episode! Ever since I started using Google Tag Manager I’d always end up on Simo Ahava’s blog. As for so many others who have questions around GTM,

Podcast Episode 8 – Geoff Griffiths

The task of client servicing is clearly vital to any successful agency business, however it’s a role that can be approached in many different ways with no clear right or

Podcast Episode 7 – Rachel Clay

In this episode I sit down with Rachel Clay, Head of Social Media & Influencer Marketing at London agency Matter Of Form. The topic of influencer marketing is a fascinating