Facebook Business Manager is an essential tool for any company looking to start advertising on Facebook. It allows you to control everything to do with your Facebook marketing from a

One of the biggest objections to hold people back from advertising on LinkedIn is cost. Being fair, this is a completely justified response given that CPCs can be more than

It wasn’t long ago that the sole benefit of implementing the LinkedIn insights was conversion reporting directly in the campaign manager. That’s no bad thing, however with all the new

The 28th February through to the 2nd March saw the 2018 edition of the Social Media Marketing World conference in San Diego. This was my first time attending the event

Campaigns rarely work perfectly out of the blocks. Being able to make informed decisions on what to optimise at what time is the deciding factor between success and failure. Knowing

There are numerous options available for tracking and attributing phone calls. Many are sophisticated, provide a multitude of options and are well worth a look, but this post is about

Facebook has recently launched a dynamic language optimization (DLO) feature, which is particularly useful for targeting multilingual audiences in a single location. You can take a look through all of

Running a dynamic product catalogue campaign on Facebook can lead to amazing results. Being able to serve relevant products to people who have viewed specific products or taken actions such

Before setting out an optimisation strategy, it is key to understand how long it takes people to convert after seeing or clicking on your ads. Not only does it deepen