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PPC Advertising Trends We’ve Seen During Lockdown

Last month we ran a webinar which explored the different trends we have been observing across paid search and paid social. We came across some interesting findings in the world of

Podcast Episode 19 – Akvile DeFazio

Welcome to the first podcast episode under our new name! Subscribe links below: Spotify iTunes To kick things off under our new banner, I sat down with the amazing Akvile

My First 3 Months in PPC

I joined Overdrive Digital in February, and it’s safe to say the first few months have been a crazy roller coaster. Within my first few weeks, the UK was hit

Webinar – How to Prove Your Value

Proving the value of your paid media efforts may seem like a black and white exercise on the surface, but circumstances often cause things to get complicated quickly. Activity in

How To Group Audiences for CBO Campaigns

It won’t come as a shock to many of you that Facebook has now made Campaign Budget Optimisation NOT compulsory. As a result, we are now looking at CBO through

Paid Social Advertising Trends During Lockdown

2 weeks ago, we ran a webinar sharing the insights and trends we have seen across Paid Social and PPC since the beginning of the coronavirus pandemic.  For those of

Podcast Episode 17 – Britney Muller

Hi all and welcome back to another episode! For this episode I’m joined by Britney Muller, Senior SEO Scientist at Moz. Many people will know Moz for their tool suite,

How Much Do Facebook Ads Cost?

“How much should we be spending” and “what are the costs of running Facebook ads” are two of the most frequent questions we get asked, but also happen to be