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Well-Being in the Workplace

After attending BrightonSEO last week, the main and most important thing I took away from the day was how to look after my health and wellbeing within the workplace. The

Podcast Episode 6 – Stephen Pavlovich

Stephen Pavlovich is founder of conversion rate optimisation specialists conversion.com. In this episode we sit down to talk through CRO and how website owners, ecommerce managers and marketers alike can

Combining Competitor Bidding And RLSA

Bidding on competitor terms – is it worth doing? As with everything in PPC, the honest answer is ‘it depends’. Over the past couple of weeks there’s been quite a

Why I Believe % of Spend is a Risky Charging Model

I really do believe that the traditional paid media charging model is not right. Charging models and fee structures in PPC have been a long-standing topic of debate, and everyone

Getting To Know Pinterest Ads

Starting Pinterest as someone who is very familiar with Facebook, you’ll recognise a lot in the platform, however, there are a few differences to be aware of. Having made the

Webinar: 5 Retargeting Audiences to Improve Lifetime Value

Increasing lifetime value and customer loyalty is the holy grail of marketing. Done well and the return on your marketing efforts grow exponentially. Thankfully, the majority of platforms have targeting

Podcast Episode 5 – Kelvin Newman

I’ve been attending Brighton SEO since 2011, which means I’ve been fortunate enough to witness a large portion of its success and growth. In just nine years, Brighton SEO has