Strategy & Planning Days

Build a performance marketing plan & strategy that delivers results for your business.

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Our Approach

Collaborative Strategy Planning

There is no such thing as a one-size fits all approach in performance marketing. Every business is different, and therefore a bespoke strategy and plan is needed if you want to achieve the best possible results. 

We offer a strategy and planning package that centers around a one day workshop session, with the outcome being a bespoke roadmap for performance marketing that fits your business.

Within our strategy projects we start by reviewing your goals and objectives, analyse current performance, and then move on to identify the best platform mix and campaign structure. 

We also encourage open conversations about potential blockers and how to remove them. 

You can then choose to work with us, run the activity in-house or with your current agency. It’s completely up to you.

Strategy Services We Offer

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1 Day Workshop Sessions

One-off Strategy Projects

Strategy / Discovery Days

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Some of our clients

The Overdrive team has proven to be a valuable partner to Splunk.

Overdrive has been great to work with and we’ve seen dramatic improvements across all advertising accounts that Overdrive has managed for us.

Nate Gancher, Sr. Manager, Online Marketing, Splunk

We employed the help of Overdrive to ensure we had access to the most accurate data for our eCommerce sales.

Very happy with the results and we are now able to rely on the data to make informed decisions every step of the way.

Patrick Hayes, Growth Marketing Manager
History Hit TV

How we work

Your Brief

  • Are your ambitions realistic?
  • Is anything missing?
  • Is the approach viable?

Your Product

  • Buying your product
  • Testing your service
  • Speaking to customers

Your Team

  • Getting to know your team
  • Regular communication
  • Fun times – drinks and food

Your Data

  • What can we review?
  • What trends can we follow?
  • Does the data validate your goals?


Jon Quinton

To get the best results from your performance marketing, you absolutely must be looking at the full picture.

This means not only doing an outstanding job of your online advertising, but also looking at your landing pages, answering sales objections and getting every step in the journey right. Otherwise, you’re leaving money on the table.

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