Bidding on competitor terms – is it worth doing? As with everything in PPC, the honest answer is ‘it depends’. Over the past couple of weeks there’s been quite a

I really do believe that the traditional paid media charging model is not right. Charging models and fee structures in PPC have been a long-standing topic of debate, and everyone

Increasing lifetime value and customer loyalty is the holy grail of marketing. Done well and the return on your marketing efforts grow exponentially. Thankfully, the majority of platforms have targeting

You might be reading this title and think: what on earth is a SKAG? It sounds like a name you would call someone who is obnoxiously irritating –  SKAG is

Following our last webinar in February, during the Q&A one of our attendees mentioned that a webinar on Google Ads would be useful. So, we listened and our next webinar

One of the beautiful aspects of pulling ads data into Google Sheets is automating otherwise time intensive admin tasks. As well as saving inevitable headaches, this frees you up to

Paid media tends to be primarily viewed as a tool for acquiring new customers (which it is great at!), however used in the right way it can be an incredible

Google Ads is a popular and often successful tool of choice for lead generation campaigns, and for good reason. Get your strategy and account structure right and you’ll have a