Category: Google Ads

Combining Competitor Bidding And RLSA

Bidding on competitor terms – is it worth doing? As with everything in PPC, the honest answer is ‘it depends’. Over the past couple of weeks there’s been quite a

Why I Believe % of Spend is a Risky Charging Model

I really do believe that the traditional paid media charging model is not right. Charging models and fee structures in PPC have been a long-standing topic of debate, and everyone

Webinar: 5 Retargeting Audiences to Improve Lifetime Value

Increasing lifetime value and customer loyalty is the holy grail of marketing. Done well and the return on your marketing efforts grow exponentially. Thankfully, the majority of platforms have targeting

Free Training – Google Ads for B2B

Following our last webinar in February, during the Q&A one of our attendees mentioned that a webinar on Google Ads would be useful. So, we listened and our next webinar