Category: Facebook Advertising

Scaling Spend Rapidly on Facebook – A Tale from Q4

Q4 is a hugely demanding, sometimes frenetic but also very exciting time for advertisers. The crescendo of this period is famously the Black Friday / Cyber Monday weekend that sits

Facebook Ads in 2020 – What’s Going to Happen?

As the new decade starts, many advertisers will be reviewing and rethinking plans on how to develop strategies to continue growing their success on Facebook. At the same time, many

Why I Believe % of Spend is a Risky Charging Model

I really do believe that the traditional paid media charging model is not right. Charging models and fee structures in PPC have been a long-standing topic of debate, and everyone

Getting To Know Pinterest Ads

Starting Pinterest as someone who is very familiar with Facebook, you’ll recognise a lot in the platform, however, there are a few differences to be aware of. Having made the

Webinar: 5 Retargeting Audiences to Improve Lifetime Value

Increasing lifetime value and customer loyalty is the holy grail of marketing. Done well and the return on your marketing efforts grow exponentially. Thankfully, the majority of platforms have targeting