If I think back to when I first started working with Facebook Ads, there was so much advice (both good and bad) online, that it was hard to know where

I really do believe that the traditional paid media charging model is not right. Charging models and fee structures in PPC have been a long-standing topic of debate, and everyone

Starting Pinterest as someone who is very familiar with Facebook, you’ll recognise a lot in the platform, however, there are a few differences to be aware of. Having made the

Increasing lifetime value and customer loyalty is the holy grail of marketing. Done well and the return on your marketing efforts grow exponentially. Thankfully, the majority of platforms have targeting

As many will know, September brings the much written about change to enforced campaign budget optimisation. With this being such a monumental change, I thought it useful to put down

Do you struggle to pre-empt problems or quickly diagnose issues when running Facebook Ads? Sadly, the Facebook Ads Manager UI makes it tricky to get a high-level view on certain

If you’ve found yourself running a Facebook Ads campaign to promote top of funnel content, you’ll be familiar with measuring performance against the standard metrics. Cost per click, traffic volume

Welcome back to the third episode of the Overdrive Digital podcast! In this episode I’m joined by the wonderful Susan Wenograd, VP of Digital Marketing Strategy at Aimclear. We sat

Last week I had the pleasure of attending Brighton SEO and in particular, the very first Paid Social Show! As someone who has recently entered the world of paid social,