Category: Facebook Advertising

Why I Believe % of Spend is a Risky Charging Model

I really do believe that the traditional paid media charging model is not right. Charging models and fee structures in PPC have been a long-standing topic of debate, and everyone

Getting To Know Pinterest Ads

Starting Pinterest as someone who is very familiar with Facebook, you’ll recognise a lot in the platform, however, there are a few differences to be aware of. Having made the

Webinar: 5 Retargeting Audiences to Improve Lifetime Value

Increasing lifetime value and customer loyalty is the holy grail of marketing. Done well and the return on your marketing efforts grow exponentially. Thankfully, the majority of platforms have targeting

Podcast Episode 3 – Susan Wenograd

Welcome back to the third episode of the Overdrive Digital podcast! In this episode I’m joined by the wonderful Susan Wenograd, VP of Digital Marketing Strategy at Aimclear. We sat