Facebook Lead forms are great, but what makes them so good can also be their downfall in certain campaigns. The problem is, they are just too easy for a potential

Facebook Business Manager is an essential tool for any company looking to start advertising on Facebook. It allows you to control everything to do with your Facebook marketing from a

The 28th February through to the 2nd March saw the 2018 edition of the Social Media Marketing World conference in San Diego. This was my first time attending the event

Campaigns rarely work perfectly out of the blocks. Being able to make informed decisions on what to optimise at what time is the deciding factor between success and failure. Knowing

There are numerous options available for tracking and attributing phone calls. Many are sophisticated, provide a multitude of options and are well worth a look, but this post is about

Facebook has recently launched a dynamic language optimization (DLO) feature, which is particularly useful for targeting multilingual audiences in a single location. You can take a look through all of

Running a dynamic product catalogue campaign on Facebook can lead to amazing results. Being able to serve relevant products to people who have viewed specific products or taken actions such

Before setting out an optimisation strategy, it is key to understand how long it takes people to convert after seeing or clicking on your ads. Not only does it deepen

This post is a follow up to a presentation I gave at the China Marketing Summit in Shenzhen last month. The main premise was to give an overview of how