Google Data Studio is a powerful tool for any company looking to display digital data using interactive dashboards. The fact that in many cases this free tool trumps paid for

One of the more frustrating elements of working in the Facebook Ad Manager is the lack of clear ways to automate and schedule ads (beyond the basic ad set scheduling

*EDIT – please feel free to watch the recording here:     Feel like you’ve hit a bit of a wall when it comes to Facebook Ad performance? Want to

Another excellent BrightonSEO! The hardest thing about learning Facebook ads is the amount of misinformation that exists on the web. If you’re new to Facebook Ads one of the first

Facebook Lead forms are great, but what makes them so good can also be their downfall in certain campaigns. The problem is, they are just too easy for a potential

Facebook Business Manager is an essential tool for any company looking to start advertising on Facebook. It allows you to control everything to do with your Facebook marketing from a

The 28th February through to the 2nd March saw the 2018 edition of the Social Media Marketing World conference in San Diego. This was my first time attending the event

Campaigns rarely work perfectly out of the blocks. Being able to make informed decisions on what to optimise at what time is the deciding factor between success and failure. Knowing

There are numerous options available for tracking and attributing phone calls. Many are sophisticated, provide a multitude of options and are well worth a look, but this post is about