Q4 is a hugely demanding, sometimes frenetic but also very exciting time for advertisers. The crescendo of this period is famously the Black Friday / Cyber Monday weekend that sits

As the new decade starts, many advertisers will be reviewing and rethinking plans on how to develop strategies to continue growing their success on Facebook. At the same time, many

If you’re running any kind of activity on Facebook, knowing what data you are sending back to the platform is absolutely critical. Expensive errors can be made very easily when

Black Friday is creeping up on us (for some it’s already begun). Whether you love it or hate it, it is big business for e-commerce brands across the world. A

If I think back to when I first started working with Facebook Ads, there was so much advice (both good and bad) online, that it was hard to know where

I really do believe that the traditional paid media charging model is not right. Charging models and fee structures in PPC have been a long-standing topic of debate, and everyone

Starting Pinterest as someone who is very familiar with Facebook, you’ll recognise a lot in the platform, however, there are a few differences to be aware of. Having made the

Increasing lifetime value and customer loyalty is the holy grail of marketing. Done well and the return on your marketing efforts grow exponentially. Thankfully, the majority of platforms have targeting

As many will know, September brings the much written about change to enforced campaign budget optimisation. With this being such a monumental change, I thought it useful to put down