Category: Facebook Advertising

Webinar – Nail Your Paid Media in Q4

Q4 starts in a matter of days and with it comes one of the most exciting times of the year for paid media practitioners. For many ecommerce businesses, the success

Diversifying Your Paid Social Mix

Facebook advertising is a great way of increasing revenue, gaining brand awareness and creating lifetime customers, but diversifying your paid social advertising has never been more important. On Blackout Tuesday

Facebook Ads – How to Identify Areas of Wasted Spend

When looking to improve performance, finding inefficient areas to cut is just as important as finding winning elements to increase spend on. The fundamentals of paid media all centre around

Facebook Shops – Good or Bad?

From May 19th Facebook started to roll out a new feature, Facebook Shops. This is an in-platform, mobile-first shopping experience designed to make online shopping seamless. Facebook Shops is designed

Webinar – How to Prove Your Value

Proving the value of your paid media efforts may seem like a black and white exercise on the surface, but circumstances often cause things to get complicated quickly. Activity in