As many will know, September brings the much written about change to enforced campaign budget optimisation. With this being such a monumental change, I thought it useful to put down

Do you struggle to pre-empt problems or quickly diagnose issues when running Facebook Ads? Sadly, the Facebook Ads Manager UI makes it tricky to get a high-level view on certain

If you’ve found yourself running a Facebook Ads campaign to promote top of funnel content, you’ll be familiar with measuring performance against the standard metrics. Cost per click, traffic volume

Welcome back to the third episode of the Overdrive Digital podcast! In this episode I’m joined by the wonderful Susan Wenograd, VP of Digital Marketing Strategy at Aimclear. We sat

Last week I had the pleasure of attending Brighton SEO and in particular, the very first Paid Social Show! As someone who has recently entered the world of paid social,

We’ve started a podcast! There are a few reasons behind wanting to do this. Firstly, I love the format and have picked up a huge amount of value from Podcasts

With Facebook’s attribution often being a little on the flattering side, it can be easy to remain in a bubble of comfort and only ever look for performance insights from

Master of all things Facebook Ad’s, Jon Loomer, has a training package available for those wanting to gain knowledge within the world of FB. As a full member of Power

As a recent graduate, this year meant entering the world of full-time work and also, the wonderful world of paid social. As someone who was fresh out of uni and