Author: Jon Quinton

Podcast Episode 9 – Simo Ahava

Welcome back to another episode! Ever since I started using Google Tag Manager I’d always end up on Simo Ahava’s blog. As for so many others who have questions around GTM,

Podcast Episode 8 – Geoff Griffiths

The task of client servicing is clearly vital to any successful agency business, however it’s a role that can be approached in many different ways with no clear right or

Podcast Episode 7 – Rachel Clay

In this episode I sit down with Rachel Clay, Head of Social Media & Influencer Marketing at London agency Matter Of Form. The topic of influencer marketing is a fascinating

Podcast Episode 6 – Stephen Pavlovich

Stephen Pavlovich is founder of conversion rate optimisation specialists conversion.com. In this episode we sit down to talk through CRO and how website owners, ecommerce managers and marketers alike can

Combining Competitor Bidding And RLSA

Bidding on competitor terms – is it worth doing? As with everything in PPC, the honest answer is ‘it depends’. Over the past couple of weeks there’s been quite a

Why I Believe % of Spend is a Risky Charging Model

I really do believe that the traditional paid media charging model is not right. Charging models and fee structures in PPC have been a long-standing topic of debate, and everyone