Facebook Business Manager is an essential tool for any company looking to start advertising on Facebook. It allows you to control everything to do with your Facebook marketing from a
One of the biggest objections to hold people back from advertising on LinkedIn is cost. Being fair, this is a completely justified response given that CPCs can be more than
It wasn’t long ago that the sole benefit of implementing the LinkedIn insights was conversion reporting directly in the campaign manager. That’s no bad thing, however with all the new
The 28th February through to the 2nd March saw the 2018 edition of the Social Media Marketing World conference in San Diego. This was my first time attending the event
Campaigns rarely work perfectly out of the blocks. Being able to make informed decisions on what to optimise at what time is the deciding factor between success and failure. Knowing
There are numerous options available for tracking and attributing phone calls. Many are sophisticated, provide a multitude of options and are well worth a look, but this post is about
Running a dynamic product catalogue campaign on Facebook can lead to amazing results. Being able to serve relevant products to people who have viewed specific products or taken actions such
Before setting out an optimisation strategy, it is key to understand how long it takes people to convert after seeing or clicking on your ads. Not only does it deepen
This post is a follow up to a presentation I gave at the China Marketing Summit in Shenzhen last month. The main premise was to give an overview of how