Author: Jon Quinton

Why I Believe % of Spend is a Risky Charging Model

I really do believe that the traditional paid media charging model is not right. Charging models and fee structures in PPC have been a long-standing topic of debate, and everyone

Webinar: 5 Retargeting Audiences to Improve Lifetime Value

Increasing lifetime value and customer loyalty is the holy grail of marketing. Done well and the return on your marketing efforts grow exponentially. Thankfully, the majority of platforms have targeting

Podcast Episode 5 – Kelvin Newman

I’ve been attending Brighton SEO since 2011, which means I’ve been fortunate enough to witness a large portion of its success and growth. In just nine years, Brighton SEO has

Podcast Episode 4 – JD Prater

Being one of the first to maximise the potential on a new advertising platform is an opportunity that only comes around so often. Although Quora Ads have been available for

Podcast Episode 3 – Susan Wenograd

Welcome back to the third episode of the Overdrive Digital podcast! In this episode I’m joined by the wonderful Susan Wenograd, VP of Digital Marketing Strategy at Aimclear. We sat

Podcast Episode 2 – AJ Wilcox

In this episode we speak to LinkedIn Ads genius AJ Wilcox, founder of B2Linked.com at  Social Media Marketing World in sunny (ish) San Diego. This was genuinely the most insightful