YouTube Advertising Best Practice

Author Jon Quinton 5 min read time

YouTube’s growth and traffic figures have been nothing short of remarkable. Since its launch in 2005, YouTube has become the dominant video-sharing platform on the internet, attracting billions of users and revolutionising the way people consume and share video content.

As for traffic figures, YouTube’s statistics are staggering. With 2.6 billion people using the platform every month, this accounts for 25% of global web traffic, with people watching over a billion hours of video every day. The platform’s reach is global, with content available in multiple languages, allowing it to capture a diverse audience.

If your objective is to get your brand and products in front of future customers in a creative way, YouTube should definitely be part of your plans. 

Explore YouTube Advertising Formats and Reach Your Target Audience

Advertising on YouTube offers businesses and content creators a powerful platform to reach a massive audience and promote their products or services. YouTube provides various advertising options to suit different marketing goals and budgets, allowing advertisers to engage with users in a targeted and creative manner.

One of the primary advertising formats on YouTube is the “TrueView” ads. These ads are skippable and appear before, during, or after a video. Advertisers are only charged if viewers watch at least 30 seconds of the ad or interact with it. This format ensures that advertisers are reaching an audience genuinely interested in their content.

Another popular advertising format is “Bumper” ads. These are short, non-skippable ads that appear before a video and are limited to a maximum of six seconds. Bumper ads are a concise and impactful way to deliver a message to viewers.

YouTube also offers display ads that appear alongside the video content or in the search results. These ads can include text, images, and even interactive elements. They provide advertisers with an opportunity to capture attention and drive traffic to their websites or landing pages.

Moreover, YouTube offers advanced targeting options to help advertisers reach their desired audience. Advertisers can target viewers based on demographics, interests, search history, and even specific videos or channels. This level of targeting ensures that ads are shown to relevant users, maximising the chances of engagement and conversions.

Advertising Best Practice on YouTube

When it comes to advertising on YouTube, following some best practices can help maximise the effectiveness of your campaigns and achieve your marketing goals. Here are some key practices to consider:

Define clear objectives: Clearly define your advertising goals, whether it’s brand awareness, driving website traffic, or generating conversions. This will help you tailor your ad content and measure success accurately.

Know your audience: Understand your target audience’s demographics, interests, and behaviours. Leverage YouTube’s targeting options to reach the right viewers and deliver relevant content.

Create compelling content: Grab viewers’ attention within the first few seconds of your ad. Create engaging, high-quality content that resonates with your audience and encourages them to take action.

Optimise for mobile: Given the significant mobile usage on YouTube, ensure that your ads are mobile-friendly and visually appealing on smaller screens.

Utilise storytelling: Tell a compelling story or narrative in your ads to captivate viewers and create an emotional connection with your brand or product.

Call-to-action (CTA): Include a clear and actionable CTA in your ad, prompting viewers to take the desired action, such as visiting your website, making a purchase, or subscribing to your channel.

Test and iterate: Continuously monitor the performance of your ads, analyse the data, and make data-driven adjustments to optimise your campaigns. Test different ad formats, messaging, targeting options, and creative variations to identify what resonates best with your audience.

Brand consistency: Maintain consistent branding across your YouTube channel, ad campaigns, and other marketing channels to reinforce your brand identity and recognition.

Engage with the community: Interact with viewers through comments, likes, and shares. Engaging with the YouTube community helps build a positive brand image and encourages user participation.

Measure and analyse: Utilise YouTube’s analytics and reporting tools to measure the effectiveness of your ads. Track key metrics, such as view-through rates, click-through rates, conversions, and ROI, to gain insights and make informed decisions.

By implementing these best practices, you can create impactful and successful YouTube advertising campaigns that effectively engage your target audience and drive desired results.

Ready to tap into YouTube’s massive audience and supercharge your advertising efforts? Contact us to unleash the power of YouTube advertising and implement our best practices for effective campaigns that drive results and boost your brand. Let’s get started on your journey to success!

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Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.