Email Marketing & Testing
Convert and nurture your warmest traffic and leads via an email programme
Convert More Traffic Via Email
In many cases, email is the channel closest to conversion. This means that it impacts on any performance marketing efforts. Get your email right and you’ll achieve incremental gains on all marketing channels.
For ecommerce, having a thorough and well tested set of email flows set up to communicate with potential customers but also nurture people through the final stages of their purchasing decisions is vitally important.
When it comes to B2B campaigns, an enquiry form completion is often only the first step in an extended journey. This is where email shines; taking a fresh lead and nurturing it through to the point of opportunity, establishing credibility and settling objections along the way.
At Overdrive Digital we can support you with auditing your current email setup, spotting new opportunities or getting you completely setup from the ground up.
We are proud to be partners of Klaviyo.
The Overdrive team has proven to be a valuable partner to Splunk.
Overdrive has been great to work with and we’ve seen dramatic improvements across all advertising accounts that Overdrive has managed for us.
Nate Gancher, Sr. Manager, Online Marketing, Splunk
We employed the help of Overdrive to ensure we had access to the most accurate data for our eCommerce sales.
Very happy with the results and we are now able to rely on the data to make informed decisions every step of the way.
Patrick Hayes, Growth Marketing Manager
History Hit TV
How we work
- Are your ambitions realistic?
- Is anything missing?
- Is the approach viable?
- Buying your product
- Testing your service
- Speaking to customers
- Getting to know your team
- Regular communication
- Fun times – drinks and food
- What can we review?
- What trends can we follow?
- Does the data validate your goals?
To get the best results from your performance marketing, you absolutely must be looking at the full picture.
This means not only doing an outstanding job of your online advertising, but also looking at your landing pages, answering sales objections and getting every step in the journey right. Otherwise, you’re leaving money on the table.