Google is beginning the gradual phase out of third party data in January 2024. Third party data will no longer be supported by the Chrome browser by the end of 2024. Businesses that are not prepared risk losing revenue.
With the “Cookieless” future looming, there is a growing concern in the Marketing industry that businesses are not prepared. 39% of those surveyed said that lack of preparedness was a leading concern in Media and Marketing initiatives.
It is imperative that businesses prepare by implementing new strategies to improve first party cookies. We’re hosting a webinar event on Thursday 30th November at 3pm, to bring you up to speed with everything you need to know and how you can protect your business’s revenue.
Our Head of Client Services, Dan Lifton will be providing you with all the information you need:
- What challenges does this present?
- What does the phase out of third party data mean for businesses?
- What can you do to prepare?
- Solutions to collect first party data.
- Strategies that do not depend on third party data.
We know that the phase out of third party data is going to have a huge impact on the Digital Marketing industry, and a lot of business owners and marketers alike have concerns. We’re here to help.
Dan will be joined by Overdrive Digital Founder and Owner Jon Quinton, to answer any questions and ease any concerns regarding the phase out of third party data. We encourage you to utilise our knowledge and expertise.
To ensure that we are able to respond during the live webinar, please submit your question here.
For all other enquiries unrelated to the webinar, please contact us here.