When it comes to the core principles of running Facebook Ads, there isn’t much that takes more importance than account structure.
If you’re planning your account structure correctly from the start, you’ll have a set of campaigns that are easy to manage, quick to gain insights from and playing to the pixel’s strength. Get it wrong and you’ve got an unnecessarily complex tangle on your hands.
In this episode I sit down with Dan to discuss our approach to account structure. Everyone will have their own views on how best to tackle the challenge, however the fundamental element should always be true – don’t make your life harder than it needs to be.
Factors such as campaign budget optimisation which on the surface make your life simpler, are in practice creating the need for detailed understanding of how Facebook Ads and the pixel behave. Now is the time to really get on top of your account structure!
From planning and mapping out your structure through to what we’re seeing working right now, there’s a ton of useful advice in this episode for anyone who’s looking for a bit of inspiration on how to set up their next batch of campaigns.
What this episode covers:
- Why account structure is so important
- How to plan and map out your structure
- Our starting point
- How CBO impacts things
- How to group your audiences
- The importance of naming conventions
Hope this is useful and please do subscribe for more episodes!