Welcome to the first podcast episode under our new name!
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To kick things off under our new banner, I sat down with the amazing Akvile DeFazio for a chat about using video for Facebook Ads. Akvile runs California based specialised agency Akvertise and speaks regularly on the topic of paid social.
One of the things I love the most about running Facebook Ads is how creative you can be with how you present your brand and offers. Video is obviously a huge part of that but does come with its own challenges. As with everything, it needs to be approached in the right way to maximise the benefits.
If you’re looking to test video out or improve on your results, within this episode we discuss all sorts of tactics and considerations that you should be exploring.
I’ve been following Akvile on Twitter for a few years now and always enjoy her takes on Facebook Ads in general – if you’re not following her already then you should fix that right now!
Within this episode we cover:
- The newly launched Facebook Shops
- Advertising trends since lockdown
- How to make the most of video within your campaigns