In this episode we speak to LinkedIn Ads genius AJ Wilcox, founder of B2Linked.com at Social Media Marketing World in sunny (ish) San Diego.
This was genuinely the most insightful 30 minutes I’ve ever had on LinkedIn Ads, so if you’re in the B2B marketing game or trying to figure out LinkedIn ads – this is definitely one for you!
Within the episode we talk about all kinds of things to do with LinkedIn Ads, but in particular we discuss:
- Where LinkedIn Ads are going in the future
- Content assets for lead gen
- Account structure and general approach
- Bidding strategies
- Creative testing
Hope you enjoy!
