Overdrive Digital Podcast – Inaugural Episode!

Author Jon Quinton < 1 min read time

We’ve started a podcast!

There are a few reasons behind wanting to do this. Firstly, I love the format and have picked up a huge amount of value from Podcasts such as Social Media Examiner, the PPC Show and Ecommerce Influence.

Secondly, it’s a great excuse to seek out the most interesting corners of digital marketing I can find and share the conversations with other likeminded people. And finally, it’s great fun!

I really couldn’t be happier with the subject of our first episode. Steve Jones founded the band Brother Strut which he took from concept to selling out venues such as Koko, Ronnie Scotts, Jazz Café and releasing 3 albums…all through using Facebook Ads as the primary driver.

Since forming Brother Strut he’s also gone on to form music industry platform Beatchain. Taking the learnings from Brother Strut, Beatchain aims to cut out unnecessary layers of middlemen and essentially help musicians make a better living.

This is genuinely one of the most interesting Facebook Ads case studies and stories I’ve had the privilege of listening to. Enjoy!

Oh – any if you’re wondering what Brother Strut is all about, here’s a couple videos for your viewing pleasure:


Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.