For those of us that have used the Facebook Ads reporting feature or Google Data Studio, creating custom metrics is nothing new. However, it was impossible to create these custom

Have you ever wanted to showcase your Facebook ad creative performance but ended up with something that looks like this: Whilst this table is great at showcasing the overall performance

As the new decade starts, many advertisers will be reviewing and rethinking plans on how to develop strategies to continue growing their success on Facebook. At the same time, many

Black Friday is creeping up on us (for some it’s already begun). Whether you love it or hate it, it is big business for e-commerce brands across the world. A

If I think back to when I first started working with Facebook Ads, there was so much advice (both good and bad) online, that it was hard to know where