Author: Dan Lifton

LinkedIn Steps Up Its Retargeting Options

I’ve always thought LinkedIn was quite limited and behind the curve with its retargeting functionality compared to Facebook, Twitter and other platforms. This all changed last week when LinkedIn launch

A Look at TikTok’s Self-Service Ad Manager

TikTok has been growing rapidly and now has over 800 million active users worldwide. It is only a matter of time before it becomes a big player in the ads

Paid Social Advertising Trends During Lockdown

2 weeks ago, we ran a webinar sharing the insights and trends we have seen across Paid Social and PPC since the beginning of the coronavirus pandemic.  For those of