Author: Dan Lifton

Dan has been working in Paid Media for 5+ years, and has extensive experience in managing strategies and campaigns both in-house and agency side, meaning he knows the best of both worlds.
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Work

3 benefits of hiring an agency VS in-house resource

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Work

From options to opportunities: How to choose the ideal Performance Marketing agency

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Work

5 questions to ask an agency during the selection process

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Facebook Advertising • Google Ads • Work

4 Things for an effective Agency-Client Relationship

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Facebook Advertising

Breaking down Meta Ads new terms of service

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Facebook Advertising

Google Data Studio Tutorial: 3 Hacks to Make Your Reporting Better

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Facebook Advertising

iOS 14: What we know and what we are doing

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Facebook Advertising

Custom Metrics for Facebook Ads: What Are They and How Should I Use Them?

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LinkedIn Advertising

LinkedIn Steps Up Its Retargeting Options

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