Tag: retargeting

Retargeting: Cool or Creepy?

Are you ever scrolling through Instagram or browsing Google when an ad pops up – marketing the same or a similar product/service you were looking at on a site? You’ve

Combining Competitor Bidding And RLSA

Bidding on competitor terms – is it worth doing? As with everything in PPC, the honest answer is ‘it depends’. Over the past couple of weeks there’s been quite a