Hello and welcome to episode 83 of the Marketing Freaks podcast! In this weeks’ episode we’re discussing how important it is to step back from platform metrics, look at the bigger picture and optimising For Conversion Rate.
In summary, there are many moving parts that impact the performance of your ad campaigns, and to be effective, we have to be aware of them!
Beyond just taking a view outside of the ad platforms, we talk through the importance of focussing on conversion rates and continually looking for and identifying blockers to conversion.
This sounds alarmingly obvious, but is something that is so often overlooked from within the comfortable bubble of PPC. To help with this, we discuss some of the tools and techniques that we use to make optimising for conversion rate easier for the accounts we run here at Overdrive.
It’s worth pointing out that what we are not saying is anyone and everyone must become a conversion rate optimisation pro; the point is to make sure you are aware of conversion rates, the customers’ experience beyond clicking your ad, and most importantly some of the levers you can pull to impact performance.
Really hope you enjoy this one and big thanks to Chris for joining!