Amplify Your Lead Generation

Performance marketing that generates & scales qualified enquiries by optimising your full lead generation funnel

Get in touch

Our Approach

What Is Lead Amplify?

To make the most from your paid media budget, any lead generation efforts must be fully optimised across all stages of your enquiry process. From the first click, through your landing pages, via your forms and into a nurture process – every step must be perfect.

Paid media is changing and to get the best results, you have to think beyond the click. You have to be adaptable, moving budget to the strongest channels, prioritising efforts on the right work at all times.

For a lead generation campaign, this means we have to work on improving every interaction with your brand before a potential customer converts into a marketing qualified lead.

Lead Amplify is a packaged service where we proactively manage all areas of the lead generation journey, generating a long-term and profitable source of growth for your business.

B2B and lead generation performance marketing

How does it work?

We manage your paid media and the conversion process, delivering a playbook that returns consistent results at the other end.

By working on the full process, we can focus our efforts on what makes the biggest difference to your lead generation performance:

Typical scope includes:


Planning & Strategy

Get the best plan in place with a clear 12-month roadmap; a one day strategy workshop, full campaign & testing plan, tracking audit & setup, ad copy, creative drafting and account builds



Build a pipeline of highly converting ad creative; Ad creative testing plans, 10x new ad creatives, asset creation, ad copy & headlines, creative recommendations, email copy and email flow testing


Media Buying

Highly optimised performance marketing management; daily & weekly ad optimisations, multiple ad platforms, budget management & distribution, audience development & testing, daily & weekly exclusion management


Conversion Rate Optimisation

Incremental gains from converting your traffic at the highest possible rate; landing page design & development, split testing landing pages, improvements to lead nurturing and 2x key experiments per month


Reporting & Account Management

A clear and well planned communication & reporting approach; live reporting dashboards, regular calls and status updates, monthly reporting and detailed platform data insights

Some of our clients

The Overdrive team has proven to be a valuable partner to Splunk.

Overdrive has been great to work with and we’ve seen dramatic improvements across all advertising accounts that Overdrive has managed for us.

Nate Gancher, Sr. Manager, Online Marketing, Splunk

They are very proactive, always coming up with ways to improve the account in relation to our business goals, and are just generally a great bunch of people to work with.

Renée Dyson, Head of Marketing

Best at Travel

Get in touch.

  • This field is for validation purposes and should be left unchanged.