GEO
We help finance and fintech brands increase citations, attract the right audience and turn discoverability into pipeline.
The Challenge
AI search is changing how people discover brands. If your business isn't appearing in AI-generated responses, you're missing valuable opportunities to influence buyers before they ever visit your website.
The Solution
We develop a GEO strategy tailored to your audience, combining prompt research, technical optimisation and content improvements to increase your visibility across large language models. Every activity is focused on helping AI platforms understand, trust and recommend your brand.
The Result
A successful GEO strategy increases your visibility across AI-powered search experiences, helping your brand appear when potential customers are researching solutions. More importantly, it turns that visibility into measurable business growth.
The results can include:
— Increased visibility across ChatGPT, Gemini and Google's AI Overviews
— More qualified traffic from AI-powered search experiences
— Stronger brand authority and trust through AI citations and mentions
— Greater coverage for high-intent prompts throughout the buyer journey
— Increased leads, pipeline and revenue from an emerging acquisition channel
The Approach
Our GEO strategies combine research, technical expertise and content optimisation to improve your visibility across AI search.
— Prompt research to understand how your audience searches throughout the buying journey
— Technical optimisation to ensure AI platforms can easily access and understand your content
— Content strategy focused on building authority and increasing AI citations
— Ongoing measurement and optimisation to track visibility and uncover new opportunities
The Services:
Research
Identify the prompts, questions and topics your audience uses across AI search. We build a GEO strategy aligned with your commercial goals and prioritise the biggest opportunities for visibility.
Implementation
From technical improvements to content optimisation and citation building, we implement the changes that help AI platforms understand, trust and reference your brand.
Measurement
Track your visibility across AI platforms, monitor key prompts and measure the commercial impact of your GEO strategy. We continually refine your approach as AI search evolves.
FAQs
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the process of improving your brand’s visibility in AI-powered search experiences such as ChatGPT, Google AI Overviews and Gemini. It combines technical optimisation, content strategy and authority building to help AI models understand and recommend your business.
Why is GEO important for finance and fintech brands?
More buyers are using AI tools to research financial products, compare providers and discover new brands. GEO helps ensure your business appears in these conversations, increasing brand visibility and creating new opportunities to generate qualified leads.
How do you measure the success of a GEO strategy?
We measure GEO performance by tracking visibility across relevant prompts, monitoring AI citations and evaluating the impact on website traffic, lead generation and pipeline. Like any marketing channel, success is ultimately measured by business outcomes rather than visibility alone.