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Author:
Dan Lifton
Dan has been working in Paid Media for 5+ years, and has extensive experience in managing strategies and campaigns both in-house and agency side, meaning he knows the best of both worlds.
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All Categories
All Categories
Blog
Facebook Advertising
Google Ads
LinkedIn Advertising
Jobs
Podcast
Work
Work
3 benefits of hiring an agency VS in-house resource
Dan Lifton
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August 17, 2023
August 17, 2023
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Work
How to choose the ideal Performance Marketing agency
Dan Lifton
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August 10, 2023
September 16, 2024
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Work
5 questions to ask an agency during the selection process
Dan Lifton
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August 3, 2023
August 15, 2023
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Facebook Advertising
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Google Ads
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Work
4 Things for an effective Agency-Client Relationship
Dan Lifton
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January 25, 2023
August 4, 2023
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Facebook Advertising
Breaking down Meta Ads new terms of service
Dan Lifton
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November 29, 2022
August 15, 2023
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Facebook Advertising
Google Data Studio Tutorial: 3 Hacks to Make Your Reporting Better
Dan Lifton
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April 21, 2021
April 28, 2021
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Facebook Advertising
iOS 14: What we know and what we are doing
Dan Lifton
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January 27, 2021
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Facebook Advertising
Custom Metrics for Facebook Ads: What Are They and How Should I Use Them?
Dan Lifton
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October 14, 2020
January 12, 2021
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LinkedIn Advertising
LinkedIn Steps Up Its Retargeting Options
Dan Lifton
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June 22, 2020
September 1, 2020
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