JRNI
Industry
Technology
Service
PPC
Want similar results for your business?
1%
Reduction in CPA
1%
Increase in CTR
$
Pipeline Value
01.
THE CHALLENGE
JRNI provide enterprise booking and appointment software for some of the world’s largest retailers and organisations. As a business, their mission is to unite digital and physical experiences to improve customer journey management.
JRNI approached Overdrive to help grow enterprise enquiries via paid search across the US, UK and Australia.
To meet this challenge, a full cross-market piece of keyword research was conducted and a new Google Ads account structure created.
02.
WHAT WE DID
- Keyword research in the UK & US
- Full Google Ads account build
- Regular optimisations and campaign management
- Assisting with Google Ads & Salesforce reporting setup
03.
The Results
1%
Reduction in CPA
1%
Increase in CTR
$
Pipeline Value
We engaged with Overdrive Digital to assist with growing leads for our enterprise software.
The results have been fantastic with their campaigns consistently generating high value sales opportunities for the business.
Working with the team at Overdrive has been brilliant – they are highly responsive and proactively recommend new avenues and opportunities.
Shayna Wilczynski, Director of Marketing Operations
JRNI
