CASE STUDY


44% Reduction in CPA through Paid Search


THE CHALLENGE

SA1NT are the world’s foremost motorcycle denim clothing brand who have cemented a reputation for manufacturing unbreakable denim.

Based in Melbourne Australia, our brief from SA1NT was to increase traffic and e-commerce revenue within their home market, but also support sales growth in new markets including the US and UK.


WHAT WE DID

  • Keyword research (AUS, US, UK)
  • PPC account structure & build
  • Facebook ad account build
  • Regular campaign optimisations
  • Testing landing page layouts and messaging


THE RESULTS

  • 145% increase in revenue through Paid Search
  • 44% reduction in CPA
  • 250% ROI via Facebook and Instagram on new Workwear launch

TESTIMONIAL

Jon and his team have been fantastic since we started working with them, with instant results and improvements across all their areas. We regularly recommend them to other business contacts and we look forward to having a long-term relationship with Overdrive Digital

Xavier Unkovich,
Founder, SA1NT