263% Increase in ROAS
Our brief was to help diversify the marketing mix through a blend of paid social (Facebook & Instagram), Google search and Google Shopping.
From there we were tasked with growing the channels to drive additional customer acquisition, scaling the account ahead of peak trading over the Black Friday period.
WHAT WE DID
- Account rebuild and restructure
- Creation of new retargeting and lookalike audiences
- Fixing issues with DPA ads, pixel and Facebook catalogues
- Tested a large range of new ad creative, images and ad copy
- Overhaul of Google search and Google Shopping campaigns
- Setup of new customised reporting for each channel
- Spend: +169%
- ROAS: +263%
- Clicks: 305%
With only a small internal eCommerce and Digital Marketing team, we were keen to find an agency to help us explore and fully utilise new opportunities in Paid Search and Paid Social.
Overdrive have essentially become an extension of our team, and were quick to identify and fix any issues impeding performance within our existing accounts, whilst building new audiences, intensively testing creative, and creating bespoke reporting to help us track performance alongside regular catch-ups.
Colin Hall, Ecommerce Manager, Iconic London