CASE STUDY


287% Increase in Spend Whilst Also Increasing ROAS


THE CHALLENGE

Our brief from Wool And The Gang was to scale their ecommerce business via Paid Social. Having scaled as much as possible via other channels, Paid Social was seen as the next big growth opportunity and a team was needed to help make it happen.


WHAT WE DID

  • Restructure of account and complete testing of pixel implementation
  • Refresh of all ad copy and creative
  • Testing new audiences including interests, custom audiences and lookalikes
  • Testing of placements, CBO and all relevant technical aspects
  • Implementation of dynamic retargeting


THE RESULTS

  • Spend: +287%
  • ROAS: +16%
  • Clicks: +31%

TESTIMONIAL

 

I would highly recommend the Overdrive team as a digital marketing partner for any fast moving ecommerce business.

Our return on investment has improved significantly as a result despite the fact we have increased our spend. The team are great to deal with and move fast to make adjustments to campaigns in order to help us get there.

Noel Eves, Managing Director, Wool And The Gang