CASE STUDY


4,019 Leads in Six Months


THE CHALLENGE

Amica Senior Lifestyles approached Overdrive Digital to help grow their email database, get more site visits booked and to promote the brand throughout Canada.

Our response to the challenge was to research, design and plan a Facebook account structure that delivered consistent and cost-effective database growth.


WHAT WE DID

  • Researched, planned and launched new Facebook Ad Account structure
  • Testing of multiple ad formats, ad copy and ad creative
  • Testing of audience types (interests, demographics, lookalike audiences)
  • Testing lead form campaigns vs. website leads
  • Setup and testing of retargeting strategies


THE RESULTS

  • 1,768 Facebook lead form completions
  • 2,251 website leads
  • 1,190,647 people reached
  • 64,614 link clicks

TESTIMONIAL

 

Overdrive Digital have exceeded our expectations. They helped us formulate a plan for our Facebook advertising and they were very creative with how we would capture our target audience.

We are very pleased with the work Overdrive has done and we look forward to continuing our working relationship.

Bruce Canales, Digital Marketing Specialist, Amica Senior Lifestyles