Amica Senior Lifestyles approached Overdrive Digital to help them grow their email database, get more visits booked and to promote the brand throughout Canada.
Amica Senior Lifestyles provide luxury senior living communities throughout Canada and needed to ensure that their sales & marketing funnel was continuing to grow to support their growth plans as a group. Ensuring the relevancy of any email data was also key to ensuring maximum business value was delivered.
Our response to the challenge was to research, design and plan a Facebook account structure that delivered consistent and cost-effective database growth.
WHAT WE DID
- Researched, planned and launched new Facebook Ad Account structure
- Testing of multiple ad formats, ad copy and ad creative
- Testing of audience types (interests, demographics, lookalike audiences)
- Testing lead form campaigns vs. website leads
- Setup and testing of retargeting strategies
Lead Form Completions
Overdrive UK came highly recommended from one of our consultants in the UK. Overdrive has exceeded our expectations. They really helped us formulate a plan for our Facebook advertising and they were very creative with how we would capture our target audience.
We are very pleased with the work Overdrive has done and we look forward to continuing our working relationship.
Bruce Canales Digital Marketing Strategist
Amica Senior Lifestyles