Achieving 10x ROI on Facebook & Instagram
Liberty approached Overdrive Digital with a sense that performance on Facebook and Instagram could be improved with a more systematic and data-led approach.
Our brief was to audit current activity to identify the biggest opportunities, re-structure the account,and demonstrate the ability to scale spend whilst also improving account-wide ROAS.
WHAT WE DID
- Facebook ad account audit
- Facebook ad account restructure
- Implemented a sales funnel structure
- Implemented features such as dynamic retargeting
- Regular optimisations & reporting
- Facebook & Instagram ROAS increased by 146.33%
- 102% increase in traffic through paid social
- 133% increase in transactions through paid social
- 15% reduction in CPA
Overdrive helped us deliver a thoughtful, customer-centric strategy for our Facebook and Instagram marketing programme. Overdrive’s approach is well organised, data-driven and collaborative.
From a strategic point of view, this has helped us harness social as a pipeline to acquiring new customers underpinned by better reporting and insights as well as helping us gain a more advanced view of Social through our attribution model.
Jon is a great partner and is not only an expert at performance-led Social, but he also understands how Social Marketing fits into our overall marketing mix.
Lucy Hirom, Head of Digital Marketing, Liberty Retail Ltd.