Achieving 10x ROI on Facebook & Instagram


Liberty approached Overdrive Digital with a sense that performance on Facebook and Instagram could be improved with a more systematic and data-led approach.

Our brief was to audit current activity to identify the biggest opportunities, re-structure the account,and demonstrate the ability to scale spend whilst also improving account-wide ROAS.


  • Facebook ad account audit
  • Facebook ad account restructure
  • Implemented a sales funnel structure
  • Implemented features such as dynamic retargeting
  • Regular optimisations & reporting


  • Facebook & Instagram ROAS increased by 146.33%
  • 102% increase in traffic through paid social
  • 133% increase in transactions through paid social
  • 15% reduction in CPA


Overdrive helped us deliver a thoughtful, customer-centric strategy for our Facebook and Instagram marketing programme. Overdrive’s approach is well organised, data-driven and collaborative.

From a strategic point of view, this has helped us harness social as a pipeline to acquiring new customers underpinned by better reporting and insights as well as helping us gain a more advanced view of Social through our attribution model.

Jon is a great partner and is not only an expert at performance-led Social, but he also understands how Social Marketing fits into our overall marketing mix.

Lucy Hirom, Head of Digital Marketing, Liberty Retail Ltd.