History Hit
Industry
Streaming Service
Service
Meta Ads
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1%
Increase in Spend
1%
Increase in Subscriptions
01.
THE CHALLENGE
History Hit, the Netflix of history documentaries and award-winning podcast network, approached Overdrive Digital to scale their Facebook advertising whilst maintaining a profitable customer acquisition cost.
The goal was to find opportunities to scale through a thorough testing and learning process, with the goal to scale spend dramatically by the time we reached the key trading period in Q4 2021.
02.
WHAT WE DID
- Audit of current account activity and where to improve
- Thorough audience and creative testing plan to unlock the biggest opportunities to scale the account
- Landing page and acquisition offer testing
- Tested new markets including USA and Australia
- Feedback loop to understand customer LTV and acquisition margins.
03.
The Results
1%
Increase in Spend
1%
Increase in Subscriptions
Overdrive has consistently helped us level up our advertising on Meta. Offering sage advice and expert implementation on campaigns that drive customer acquisition.
The team have played a huge part in our successes over the past few years, using iterative learning to drive down our CPA.
Patrick Hayes, Performance Marketing Manager, History Hit
