World-renowned for its Unified Security and Observability Platform Platform, Splunk approached Overdrive Digital for help in developing paid social efforts for lead generation and pipeline growth in France and Germany.
The brief was to test and establish LinkedIn ads as a profitable and scalable channel for the business, alongside paid search.
WHAT WE DID
- Audit of past LinkedIn campaigns
- Renewed audience testing, utilising new targeting features in LinkedIn
- Implementation of LinkedIn Lead Gen forms with Splunk’s CRM
- Testing a variety of asset topics in Cyber Security, DevOps and IT
- Analysis of campaigns and assets that directly resulted in MQLs and pipeline
Increase in Pipeline Value
Increase in MQLs
Reduction in Cost Per Lead
The Overdrive team has proven to be a valuable partner to Splunk. Overdrive has been great to work with and we’ve seen dramatic improvements across all advertising accounts that Overdrive has managed for us.
Nate Gancher, Sr. Manager, Online Marketing, Splunk