CASE STUDY


$2.5 Million in Pipeline Value via Google Ads


THE CHALLENGE

JRNI (formerly BookingBug) provide enterprise booking and appointment software for some of the world’s largest retailers, banks and organisations.

JRNI approached Overdrive to help grow enterprise enquiries via paid search across the US, UK and Australia.


WHAT WE DID

  • Keyword research in the UK & US
  • Full Google Ads account build
  • Regular optimisations and campaign management
  • Assisting with Google Ads & Salesforce reporting setup


THE RESULTS

  • 27% reduction in CPA (year on year)
  • 19% increase in CTR (year on year)
  • $2.5m in pipeline value

TESTIMONIAL

 

We engaged with Overdrive Digital to assist with growing leads for our enterprise software.

The results have been fantastic with their campaigns consistently generating high value sales opportunities for the business. Working with the team at Overdrive has been brilliant – they are highly responsive and proactively recommend new avenues and opportunities.

Shayna Wilczynski, Director of Marketing Operations, JRNI