In this episode I sit down with Rachel Clay, Head of Social Media & Influencer Marketing at London agency Matter Of Form.
The topic of influencer marketing is a fascinating one right now – it’s a channel that almost every brand is keen to explore, however very few people truly understand the discipline or have the experience to successfully make an impact. Add in a large dose of scepticism from the press over the past 12 months and there’s definitely plenty to talk about!
For those wanting to get a better understanding of what influencer marketing is all about in 2019, this is definitely worth a listen!
Within this episode we cover:
- What is influencer marketing
- Why is Instagram such a great fit for influencer campaigns
- How to research, assess and select talent
- What brands need to be aware of
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