Podcast Episode 7 – Rachel Clay

Author Jon Quinton < 1 min read time

In this episode I sit down with Rachel Clay, Head of Social Media & Influencer Marketing at London agency Matter Of Form.

The topic of influencer marketing is a fascinating one right now – it’s a channel that almost every brand is keen to explore, however very few people truly understand the discipline or have the experience to successfully make an impact. Add in a large dose of scepticism from the press over the past 12 months and there’s definitely plenty to talk about!

For those wanting to get a better understanding of what influencer marketing is all about in 2019, this is definitely worth a listen!

Within this episode we cover:

  • What is influencer marketing
  • Why is Instagram such a great fit for influencer campaigns
  • How to research, assess and select talent
  • What brands need to be aware of

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Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.