Having a successful agency partnership is always a two-way thing. Clients need to get the most from their agencies, but agencies also need to be able to extract the best from their clients.
On this episode I’m joined by Spencer Gallagher, author of Agencynomics and host of the Agencyphonics podcast. If you work agency side, then I highly recommend checking out both the book and the podcast – each are crammed full of practical and useful steps to make your agency more successful.
Spencer now runs Cactus, a specialist consulting business helping agencies grow. Across their portfolio of clients they look after agencies with a combined 1,000 staff and turnover of over £100 million. So plenty of perspective on what works vs. the common pitfalls.
The topic of discussion here was how can agencies and clients work better together. Right from the start; how should clients be looking at agencies to find the best fit through to how both sides be working together to extract maximum value from the partnership.
If you’re interested in delving into the topic more, go and check out the podcast, book and online community.
What this episode covers:
- Spencer’s background
- The Agencynomics story
- What makes a good agency / client fit
- Finding cultural fit
- How to find the right agency for you