Podcast Episode 28 – Neal Schaffer

Author Jon Quinton 2 min read time

Anyone with experience working in social will know just how hard it is to cut through the noise. In this episode we talk with social media consultant and author Neal Schaffer about how brands can tackle the challenge.

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Neal is the author of four books in the field of social media, with the latest offering ‘The Age of Influence’ being all about how brands can leverage influence to accelerate their position. Definitely stick this on your reading list if you’re looking for a new approach to your social.

Within the episode we cover the topic of influencer marketing, but also had a great discussion around social in general and how brands should be looking at the channel, different ways to approach it and how to really cut through.

Influencer marketing has become so synonymous with Instagram, whereas the conversation from Neal was far more about how to leverage influence. From podcasts to LinkedIn – there’s opportunity everywhere.

If you enjoy the episode and want to find out more, you can find links to all of Neal’s content, books and podcast here.  

What this episode covers:

  • Neal’s background and history with marketing
  • The growth of influencer marketing
  • How to approach social & influence
  • Micro influencers
  • Easy ways brands can get started





Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.