Podcast Episode 23 – Nicholas Weber

Author Jon Quinton 2 min read time

Hi everyone and welcome back to another episode! This time we’re talking about how to select the right ecommerce platform for your business.

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Selecting the correct ecommerce platform for your business is a huge decision. Get it wrong and you suffer all manner of challenges, get it right and you’ve got a highly productive tool to scale your business.

With so many considerations and factors that go into the decision, we invited Nicholas Weber, Business Consultancy Director at Inviqa onto the podcast to talk us through the process and hand out advice for anyone who finds themselves deciding on their next platform.

Within this episode we cover the entire process from planning, forecasting and understanding what you need as a business through to selecting the right partner to help you get the job done.

If you want to do more research on the topic then definitely check out Inviqa’s blog here which is full of useful resources covering a wide spectrum of ecommerce related topics.

What this episode covers:

  • How to start the planning process and understand what your business needs
  • How to manage the risk of any platform migration
  • How to research your options
  • How to select the right partner for the job





Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.