Podcast Episode 18 – Creative & Messaging Strategies

Author Jon Quinton < 1 min read time

Welcome back to another episode!

This time we’re talking all things creative and messaging, with Abi filling us in on what works on paid social and Nina giving away her tips on ad copy for PPC.

There’s clearly a lot that goes into crafting the perfect ad on either platform, from truly understanding your USPs and benefits through to knowing what features are available to test your ads and learn what is working.

With so many different factors that go into this, we wanted to talk through our approach and what we’ve seen work well for our clients.

If you’re looking into revising your creative and ad copy strategies, definitely give this one a listen!

What this episode covers:

  • What messaging is working now on PPC
  • What creative is working on paid social
  • How brands should plan and test messaging and creative
  • What tools are available on each platform for testing ad creative and messaging
  • How the approach differs from PPC and paid social
  • How to measure and prove success

Hope you enjoy it!

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Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.