It’s no secret that we’re serious fans of Supermetrics here at Overdrive.
I’m still hugely grateful for being introduced to the tool by Nick Boyce (thank you!) over three years ago now. The joy of being able to automate all the heavy lifting in our regular reporting was huge, as was the time saving it brought with it.
Since then, we mention the tool in almost every presentation we do. We’re not paid by Supermetrics. It really is just that good.
For those of you who aren’t aware of the tool, Supermetrics is a connector that links up services such as Google Sheets and Google Data Studio to platforms like Facebook Ads, Twitter Ads, Hubspot and more. This enables you to build customised reports and dashboards that update automatically.
In this episode of the podcast I join Anna Shutko, Product Marketing Manager at Supermetrics to discuss the product and the plans for their future.
Here’s what the episode covers:
- Anna’s background in marketing
- How Supermetrics has grown over the past few years
- Marketing highlights from Supermetrics’ growth
- What marketing tactics have proved themselves to work
- Plans for marketing Supermetrics in the future
For a slight twist on the normal recoding setup, being in Helsinki we obviously recorded the episode in the (switched off) office Sauna at Supermetrics HQ. When in Rome!
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