Podcast Episode 10 – Ben Potter

Author Jon Quinton 2 min read time

Happy new year!

For our first episode of the decade there’s something a little different to the usual digital marketing topics that we’ve featured in the past.

This time round I sit down with new business expert Ben Potter to discuss how agencies can improve business development. I first came across Ben by reading his work on Econsultancy and then on LinkedIn, and loved his honest take on how agencies market themselves.

In the agency world where buzzwords are far too frequent and almost every business says the same things, Ben’s down to earth view on how businesses should position themselves was hugely refreshing.

Not only should this be useful for people working in biz dev roles, but with so many great pieces of advice on positioning and defining purpose there’s something in this for everyone. Plenty of inspiration in here for new ideas for the new year!

Here’s what we cover:

  • How agencies should work on defining their positioning
  • Biggest business development challenges agencies face
  • Pitching – is it worth it and how to approach
  • How clients can get the most from any agency selection process

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Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.