Episode 48 – How to Get Your Personal Branding Right

Author Jon Quinton 2 min read time

Hi everyone and welcome back to the podcast!

In this episode I go for a beer with Hannah Power to talk about the topic of personal branding, how to get started and why so many people get it wrong. 

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Within the episode Hannah shares some excellent advice and pointers for anyone looking to get started, and also takes a cynical look through my LinkedIn page and embarrassingly highlights a set of improvements I could make. Hopefully my faults are a lesson for all!

Given the world has changed so much in the past year and a half, businesses of all sizes and sectors have had to adapt and one of those elements is the way in which they meet and attract prospective customers. 

With LinkedIn being such an obvious choice, newsfeeds have become swamped with content, not all of which could be described as amazing. So, why do people get it so wrong and how can people grow their personal brand without compromising their dignity? 

Take a listen through for some excellent advice on all of the above and more. If you want to find out more about Hannah you can check out her website here, and please don’t forget to subscribe for future episodes! 

What this episode covers:

  • How to re-think personal branding
  • Why some people just shouldn’t do it
  • How to get started / what to consider
  • A live rinsing of my personal brand



Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.