Hello everyone and welcome to episode 40 of the Marketing Freaks podcast!
In this episode we’re having a fun chat though some of our favourite and least favourite campaigns and trying to dissect what it is that makes the difference.
Have you ever wondered what it is that makes a good marketing campaign? Clearly everyone will have differing views on what good looks like.
Marketing can be quite subjective – what one person likes another person may not, but ultimately, it’s about whether or not a campaign can capture your interest and eventually convince you to make a purchase.
To explore the topic we thought it would be fun to chat through some of our favourite recent marketing examples and also some that we felt didn’t hit the mark. Here are some of the campaigns and examples we talked about:
- Weetabix infamous baked bean tweets
- Little Moons on TikTok
- Ryanair on TikTok
- Oatly and their slightly off the mark campaign
- Covid Ads (no, we didn’t get too political)
Thanks to everyone for listening in and please do subscribe if you enjoy this episode. You can also now watch the episodes by heading over to our YouTube channel here.
What this episode covers:
- What we feel makes a good vs. bad marketing campaign
- Some of our favourite recent examples
- Some of our least favourite examples