Episode 39 – So You Want to Market Your Business in China?

Author Jon Quinton 2 min read time

In this episode we’re speaking to Ashley Dudarenok about all things social media marketing in China.

If you’re interested in marketing your business to a Chinese audience but don’t know where to start, this is the episode for you!

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With different platforms, purchase behaviour and culture, the idea of marketing in China leaves many businesses feeling confused with no real idea of where to start.

Within this episode we talk about how to plan your approach, some of the options you have and also some of the gotchas that befall many who try.

What I loved about this chat with Ashley was her honesty on why a lot of business try and subsequently fail in China, with some excellent advice on how to avoid the most common of mistakes and reasons for not succeeding.

As you will hear within the episode, quite often this comes down to a lack of planning, trying to replicate your strategies from the west and also not having enough financial resource available to compete.

Ashley has published three books on the topic of marketing in China, is an Amazon best seller and also runs two businesses helping companies launch and market in the region. What better person could we have to talk through the subject?!

Thanks Ashley for your time and hope everyone finds this one useful!

What this episode covers:

  • How to plan your approach to marketing in China
  • Some of the biggest mistakes companies make
  • What platforms are available / the options you have
  • What sort of budgets you should be considering



Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.