Episode 35 – Where’s the value in podcasting?

Author Jon Quinton 2 min read time

Welcome back to another episode of the Marketing Freaks podcast!

In this episode I’m joined by Jay Ludgrove from GLPro to talk all things podcasting and why it can be such a valuable exercise for any business of any size.

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Jay founded GLPro to offer podcasting services for a range of business across the globe so who better to speak to on the topic!

Clearly the two of us are both huge fans of the podcasting format, but I really wanted to dive into where the marketing value in podcasting lies. Within the episode we cover so many aspects of podcasting and how to approach it for maximum return.

One of the points Jay raised and focuses a lot on is the amount of content you can get from one 30-minute episode. Planning in the right way means you walk away with the episode itself, but also a full-length video, short clips for social and enough show notes for a solid blog post to go with it. That’s not bad for an hour of production time!

We then went on to discuss how you can get started. With the likes of Buzzsumo and Soundcloud offering easy hosting and distribution services, it is now easier than ever to get your content onto all the popular players.

Production doesn’t have to be expensive either, and a few sensible investments in the right area can get you sounding like a pro in no time at all. Get Jay’s top recommendations from shoe string budgets through to more extravagant setups.

What this episode covers:

  • Jay’s background and entrance into the world of podcasting
  • Where the value lies in podcasting
  • How to get the maximum value from your efforts
  • Where to start
  • Equipment recommendations

And a huge thank you to everyone for listening in! Enjoy!




Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.