EP88 – PPC Basics, cut your wasted spend!

Author Jon Quinton 2 min read time

Welcome to the first episode of 2023! To kick the year off, we’re going to be going back over the PPC basics of using negative keywords to cut your wasted spend.

Although a basic task, it’s absolutely vital and amazing how often it gets missed. There are also a load of ways you can approach the job which will make your life far easier and the job a lot more efficient. 

For this episode, I’m joined by the brilliant Rosie from our PPC team to talk you through how she does this on her accounts!

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When you’re spending money on PPC, given that we pay for every click we gain, we absolutely have to make sure that every click counts and is as relevant as possible. Therefore, a thorough and detailed strategy for negative keywords is absolutely essential for success.

Understanding the PPC Basics to drive success:

If you’re either new to running PPC, or managing an account where you feel your spend could be achieving greater performance, this episode has some great advice that you can put into practice right away.

In the world of PPC advertising, understanding negative keywords and their impact is crucial for optimizing your ad campaigns. Negative keywords help prevent your ads from showing for irrelevant searches, thus reducing wasted spend and improving ad relevance. By identifying and implementing negative keywords, you can fine-tune your targeting and reach a more relevant audience, ultimately boosting conversion rates and maximising ROI.

In this insightful episode, Rosie, an expert from our PPC team, shares her strategies for effectively using negative keywords on various accounts. We cover general ways of working and also how to use match types to your advantage, alongside a bunch of other topics to help make your PPC spend more efficient. 

Whether you’re new to PPC or a seasoned professional, you’ll find valuable tips and tricks to enhance your campaigns and achieve better results.




Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.