Welcome to episode 80 of the Marketing Freaks podcast!
This week I’m joined by Rosie from our PPC team and we’re talking about how to approach accounts that have extremely high CPCs in the hundreds of dollars per click.
Clearly, the approach to accounts where you are spending upwards of $100 per click needs to be very different to an account where you are paying $1 per click. But how exactly should you adjust, and what are the key differences?
It goes without saying that in order to make this work, you a) need a healthy budget and b) you need a high value service. However, beyond this you also need a fundamental shift in approach. The learning curve is far steeper and often you have a lot less data on which to make decisions, so a thorough understanding of your client’s business and the sales process is an absolute must.
If you’re faced with a similar situation and wondering where you should start, take a listen to this episode for some excellent advice from Rosie.