Hi everyone and welcome to episode 77!
In this episode I’m joined by Sophie from our paid social team, to talk through the topic of account turnarounds.
No matter how good you are, everyone working in paid media will at some point be faced with a performance challenge. Perhaps the account that has gone a bit stagnant, or maybe you’ve inherited an account that just isn’t performing as well as it should. Either way, knowing how to deal with performance issues is key!
So how should you approach these situations? Take a listen to this week’s episode to find out!
Beyond just looking at tactics and strategies, we also talk through the softer side of things. Having the right mentality is one of THE most important factors, and facing the challenge head on is the first step towards success.
Sometimes that’s easier said than done, so we talk through how we approach the situation here at Overdrive and walk you through some of the process that we find really helpful.
This episode was recorded straight off the back of two extremely successful performance turnarounds (great work Sophie!), so all of the advice and recommendations are completely relevant and recent.
Really hope you find this one useful!