EP76 – The Reality of In-housing Paid Media

Author Jon Quinton 2 min read time

Welcome back to the podcast!

In this week’s episode, we’re speaking to Daria McBride, Digital Marketing Manager at Hush. We talk through her role managing paid media at Hush, how that compares to previous agency side roles and also Daria’s experience of in-housing paid media.

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From an agency perspective, I genuinely believe that brands wanting to in-house their paid media should never be seen as a threat. If it’s the best option for a client, we should be there to support the change. 

Done well, the rewards for a brand can be huge, however there will always be challenges to overcome and therefore value in external experience on a consultative level. From building out a team to some of the key lessons learnt, Daria talks openly about the experience of in-housing paid media at Hush. 

We cover some of the pros, some of the cons and the key areas you need to plan for if this is a project you are considering. The truth is that there will never be a one-size fits all answer, and every business, team and environment will be different. 

If this is something you are planning, then check out the episode and big thanks to Daria for taking the time to chat!


Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.