EP72 – The Highs & Lows of in-house PPC Management (Dan Roche)

Author Jon Quinton 2 min read time

In-House vs. Agency: Exploring the PPC Specialist’s Journey

Welcome to Episode 72 of the Marketing Freaks Podcast, where we are joined by a very special guest, Dan Roche. With over a decade of experience in performance marketing, including prominent roles at WeBuyAnyCar and On The Beach, Dan provides unique insights into the world of in-house PPC specialists and agency-side professionals.

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1. The Dual Perspective

As we delve into the episode, Dan shares his perspectives on the day-to-day experiences of working in-house and the challenges he faced when being pitched to by various agencies. The conversation sheds light on the nuances of the ‘agency vs. in-house’ career choice and highlights the distinct advantages and drawbacks each path presents.

2. Navigating the In-House PPC Role

For professionals working in-house on PPC, the episode offers a wealth of valuable advice on effectively navigating the role and optimizing performance. Dan’s experiences provide actionable tips and best practices for driving success within an organization.

3. Gaining Insight from the Agency Side

While the focus is on in-house specialists, the episode also provides valuable insights for agency professionals. Understanding the client’s perspective and expectations helps agency-side marketers better cater to their clients’ needs and deliver exceptional results.

4. Lessons Learned and Future Ventures

Throughout the discussion, Dan draws from his diverse experiences to share the lessons he’s learned and how they shaped his journey into starting his performance marketing agency. These lessons serve as valuable takeaways for anyone looking to excel in the dynamic world of PPC marketing.

5. A Fun and Engaging Conversation

Aside from the valuable insights, the episode is filled with entertaining banter and serves as a delightful catch-up between Dan and the hosts. The genuine enjoyment in recording the episode is evident, making it an engaging and enjoyable listen for all.

Tune In and Enjoy!

Whether you’re an in-house PPC specialist seeking career guidance or an agency professional looking to enhance your client relationships, Episode 72 has something for everyone. Join us on Spotify, Apple Podcasts, or YouTube for this exciting conversation with Dan Roche.


Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.