EP65 – How to Make Your Marketing Cut Through (Lisa Pratt)

Author Jon Quinton 2 min read time

Welcome back to the Marketing Freaks podcast and the first of two episodes with our very special guest Lisa Pratt. 

For those who don’t know, Lisa is the Digital Marketing Lead at Girlguiding and comes with a wealth of marketing experience. 

In this first episode we talk through how to make sure your marketing cuts through the noise, how to get your message across clearly, and how to stand out from the competition.

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Having a clear plan and strategy in place to make sure you stand out is so important. However, achieving this in competitive markets is often a lot harder than it may seem. Speaking to Lisa and getting her insight into the processes they go through to constantly refine their approach was really insightful.

From keeping an eye on the competition through to holding focus groups with your customers, there’s a load of super useful advice within this episode that will really help if you are looking for new ways to invigorate your marketing.

Not only do we talk about planning and processes, Lisa also shares what works well for Girlguiding in terms of ad formats, creative and where they have had the biggest successes over the last year or so. 

Really hope you find this episode useful and do subscribe to get our second episode with Lisa next week!


Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.