EP51 – Analytics; The Way The Cookie Crumbles, Barbara Pezzi

Author Jon Quinton 2 min read time

Hi everyone and welcome back to the first episode of the Marketing Freaks podcast for 2022!

In this episode we are talking about all things analytics, with special guest Barbara Pezzi. Barbara has a wealth of experience in digital marketing and analytics having worked in GA since the day it came out. 

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With all the changes in 2021 (cough, iOS14) and a continued push for improved data privacy, many advertisers are wondering what this is going to mean for their analytics. 

Being able to make informed decisions about where to invest your marketing spend is obviously a critical element in any campaign, so having a clear plan for how to manage any losses in granularity is an important part of your 2022 strategy. 

Not only do we discuss the future of analytics, we also look into common mistakes, how to avoid making them and how to make the most sense from the data you report on. This episode is packed full of great advice!

What this episode covers:

  • Common analytics mistakes
  • How to understand your data
  • The future of analytics

As always, I really hope you enjoy this episode and find it useful! Do subscribe here and we’ll see you later this week for part 2 🙂

Part 1:

Part 2:



Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.