World-renowned for its Data-to-Everything(™) Platform, Splunk approached Overdrive Digital for help in developing paid media efforts for lead generation in France and Germany.
The brief was to test and establish paid search as a long-term profitable source of new business.
WHAT WE DID
- Audit of past Google Ads activity
- Restructure of Google Ads account
- Keyword research in French & German
- Overhaul of keyword selection and account negatives
- Renewed ad copy and testing of various assets
- Landing page improvements for conversion rate increases
- Optimising of all activity against pipeline value
Increase in Spend
Reduction in CPA
Decrease in CPC
The Overdrive team has proven to be a valuable partner to Splunk. Overdrive has been great to work with and we’ve seen dramatic improvements across all advertising accounts that Overdrive has managed for us.
Nate Gancher, Sr. Manager, Online Marketing, Splunk