CASE STUDY


Achieving 6x ROAS through Paid Social


THE CHALLENGE

King & McGaw approached Overdrive Digital to help grow and innovate their paid activity on Facebook.

To date this has included a restructure of their Facebook ad account and continued testing of new audiences, ad formats and features.

To enable as much cross-team learning as possible, regular workshops have been held to ensure communication flows smoothly.


WHAT WE DID

  • Facebook account restructure
  • Audience & ad format testing
  • Regular maintenance & optimisations
  • Implementing product catalogues & dynamic retargeting
  • Regular team workshops


THE RESULTS

  • Facebook ROAS 6.17x spend
  • 100% increase in spend
  • 45% increase in CTR
  • 28% decrease in CPC

TESTIMONIAL

We’ve doubled our Facebook display revenue since we started working with Overdrive this year.

Jon and the team have been fantastically methodical in finding growth areas using Facebook advertising, excellent at communicating with data and a pleasure to work with in general.

Nick Boyce, Head of E-Commerce, King & McGaw