History Hit, the Netflix of history documentaries and award-winning podcast network, approached Overdrive Digital to scale their Facebook advertising whilst maintaining a profitable customer acquisition cost.
The goal was to find opportunities to scale through a thorough testing and learning process, with the goal to scale spend dramatically by the time we reached the key trading period in Q4 2021.
WHAT WE DID
- Audit of current account activity and where to improve
- Thorough audience and creative testing plan to unlock the biggest opportunities to scale the account
- Landing page and acquisition offer testing
- Tested new markets including USA and Australia
- Feedback loop to understand customer LTV and acquisition margins.
Increase in Spend
Increase in Subscriptions
Overdrive has consistently helped us level up our advertising on Meta. Offering sage advice and expert implementation on campaigns that drive customer acquisition.
The team have played a huge part in our successes over the past few years, using iterative learning to drive down our CPA.
Patrick Hayes, Performance Marketing Manager, History Hit